The 2016 rebranding of Avidmode

It is a grand mystery of our time to question, “do people change?”, and despite the very real and honest discrepancies from one day to the next, it’s easy to think that what we see is just the same core manifesting itself in different ways. In other words, am I different or am I just…

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Client satisfaction as a service

In a lot of ways, client satisfaction can be seen as a service in and of itself. It won’t be noticed by the end users of the product, be it a website or a marketing campaign, but making the client happy isn’t something that happens on its own. You have to work on it. It…

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Entrepreneurship ideas: an accidental entrepreneur’s journey

She chose not to follow the career path laid out for her and is now reaping the rewards. As she moves into the next phase of her life, she reveals her entrepreneurship ideas. Meeting in a hip bistro in Southwark, Marsha Oza, the 35-year-old British-born daughter of first-generation Indian immigrants, immediately stands out from the…

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Marsha Oza: I’m the least entrepreneurial entrepreneur you’ve ever met

She chose not to follow the career path laid out for her and is now reaping the rewards. As she moves into the next phase of her life, she reveals what she’s learned so far. Meeting in a hip bistro in Southwark, Marsha Oza, the 35-year-old British-born daughter of first-generation Indian immigrants, immediately stands out…

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A change is better than a rest

Sometimes things don’t come easy and however hard you work on a challenge, the solution you need doesn’t materialise. When that’s the case, a change of pace is often better than a rest. Temperatures in the western hemisphere are already falling. It’s time to welcome December and embrace the fact that winter will soon be…

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Business Model Generation – an intuitive process

You’re a few years into running your business and one day you realise that you’re no longer a start-up. You’re standing at a crossroads trying to decide which direction to take your business in. So, what do you do? You may have hit some of your original goals and others may have fallen by the…

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