Eight ways to exceed expectations

It’s finally October, quite possibly the most magical and sometimes spooky time of the year. For this weeks post, we’ve decided to pay homage to one of our favourite fantasy books: Harry Potter! If you’re a big fan of the series, the first thing that will come to your mind when seeing “exceeds expectations” is…

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Common social media questions

There are a number of questions that regularly pop up when I have met with clients or just when I’m out having a coffee with someone looking into getting more out of their social media. Many of the answers can be subjective and can differ from business to business so it’s not always clear-cut. Here…

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Creating customer personas using an empathy map

We’ve looked at one approach to creating customer personas, but now we’re going to take another swing at it from a different angle. Some people find that the more traditional way of creating personas hinders their creativity. If you’re struggling with the process, this might just help. The method we looked at previously was traditional,…

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Starting to write a blog for your business

But for those that find it a struggle, there’s a great free programme that helps you by getting you to write 750 words every day. To be honest, this programme is great for clearing your mind as well. It helps yo focus as well as get started!

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