Eurovision, politics and marketing – speak your mind or not?

map of Europe, main countries of Eurovision

It’s time for a celebration, this weekend after two years, Eurovision is back! This week the Avidmode ladies sat down for a chat about Eurovision, it’s inticate links to European politics and social matters and how this is reflected in small business marketing. Our top picks from the Avidmode team at Eurovision 2021: 12 Points…

Read More

Emoji use: love it or hate it?

Love them or hate them; emojis are undoubtedly here to stay. Seemingly a comparatively new phenomenon, they have actually been in existence since the ‘90s. However, their popularity has truly boomed in the last decade, and today their prevalence is complete. But where do they stand in business? If you’re wondering whether to implement or…

Read More

Why Google My Business is a golden opportunity for business

If you missed our newsletter last month, don’t worry – we’ve got you. We’ll be taking a look at how to set up Google My Business and there is a handy info-graphic at the end of the set up to help you with the next steps after you’ve been verified. Being visible as a business…

Read More

Your key to content success: target markets

Definition of a target market A target market is a group of people who usually have similar interests or traits who a business will focus on to market and sell their products. When it comes to your target market and positioning your content correctly, there are some rules that you should certainly follow. The idea…

Read More

What everyone must know about infographics

Create infographics about topics in your industry that are important. As people share the infographic, you’ll likely see more traffic and sales. It’s the kind of week where I’m having a struggle thinking about what kind of topic to cover for the blog. I think we all feel this way from time to time, it’s…

Read More

How to research content for your blog?

The importance of an audience Picture this – you are front and centre in a classroom or assembly hall at 13 years old, asked to do a presentation on a bland topic given to you by your teacher. Unless your presentation is spectacular or funny it’s likely that the entire thing fell on deaf ears.…

Read More